You’ve got a fantastic product. A top team. Great strategy. So why is your website, brochure, or press kit so weak, wordy and dull? Persuasive, powerful copywriting can be a valuable asset to your company, creating that all-important first impression for customers, investors, even competitors. Don’t let your words let you down.

As a longtime journalist, author, and editor, Stephanie Rosenbaum will tell the story of your company in vivid, compelling prose, helping you reach the customers you need by crafting the right image for your business.

Clients span a wide variety of fields, including artisanal food products and organic produce (Frog Hollow Farm, Farmhouse Culture, Earl’s Organics); health support services (Grun Strategic); publishing, marketing and communications (Vs.Goliath, Madera Group, Connected Dots Media); and executive leadership and training (Wonderworks Leadership Development).

Some examples:

Vs.Goliath , a branding and marketing firm, was great at creating lively profiles for its clients.  But getting its own problem-solving acumen across was a different story. Vs. Goliath hired Stephanie Rosenbaum to create short, snappy problem/solution stories detailing the successful projects they’d recently completed for clients like Genentech and Razorfish.

Frog Hollow Farm was a busy, high-profile organic orchard and fruit-products company with a year-round fresh fruit delivery service. They needed well-written, informative collateral materials that would match the luxurious quality of their fruit. Stephanie created a written “voice” for the company, producing weekly newsletters, brochures, background materials about their fruit varieties and organic practices as well as sales-oriented e-blasts for special events.

Connected Dots Media was created by a longtime book editor and media developer as an independent book packaging company specializing in food, kids, design, and fund-raising projects for top non-profits. Stephanie came on the project to write snappy, appealing web copy promoting the company’s services and detailing the books the founder had created during her tenure in the publishing industry.

© 2012 Stephanie Rosenbaum    • webmaster